In this excellently constructed article, Patrick Moorhead from Forbes touches on many of the considerations businesses don’t think about due to a continuing misunderstanding of what exactly the cloud is. There’s often a misconception that the cloud makes all your problems go away or that some mystical cloud fairy is out there making sure your wishes in IT are fulfilled. If you don’t plan your to move to the cloud appropriately, your money will start moving to the cloud without raining out profits.